Every business has a sales strategy; be it a detailed documented approach thrashed out on boardroom away days or the intuitive sole proprietor who’s hopes are based on expectation and gut feel. However, wherever you sit on this spectrum, it is likely that your sales strategy is costing you money if you do not regularly.
Most people appreciate a second opinion when undertaking an important decision so why the reluctance in business? For many business owners and managers, the simple answer is time. All too often companies are busy dealing with the here and now, reacting to the ever-changing needs of customers, suppliers and regulators. For others it is a.