If you talk to any business, they will quite rightly state that customers are the lifeblood of their business. So why is it that so many businesses apparently lose focus on the need to maintain great customer care? Do it right and you will retain more customers, likely increase average spend, receive good references and.
When was the last time that you sat down and thoroughly considered what your sales process looks like from prospecting to closing the deal? Granted you might have spent time on the sales strategy (see our related blog on this topic) but again many companies pay scant regard to how they will implement the sales.