I have been told that traditional selling practices based on consultative selling and value add are “old school” and do not take account of new technology, social media and remote working. Buyers are informed and speed of sale and price sensitivity are the new maxims. Of course, each seller MUST know their cost of sale.
I think the vast majority of organisations know that there are some inherent risks in the use of WhatsApp as a commercial communication tool. However, many think the fact that it is free, is easy to use and provides encrypted messaging and free calls is to good an offer not to take advantage of and.
We hear so much doom and gloom in the media about the UK economy moving forward post Covid and that does not even include the potential for further disruption potentially caused by Brexit in 2021! However, whilst everyone can see that there are harsh times ahead for the UK economy it does not mean that.
Many SME’s do not have the time to review their sales and account management procedures and as such their strategy, process and management are inefficient, leading to higher cost and lost sales. Worse still a significant proportion have not even identified that there might be an issue with their existing processes and therefore have no.