Let me ask you a couple of questions: Are you worried that some of your processes and procedures within your business are inefficient, complicated or being completely ignored? Are you concerned that other procedures are nearing breaking point and are constraining the growth of the business? If you have these or similar thoughts, then you.
Every business has a sales strategy; be it a detailed documented approach thrashed out on boardroom away days or the intuitive sole proprietor who’s hopes are based on expectation and gut feel. However, wherever you sit on this spectrum, it is likely that your sales strategy is costing you money if you do not regularly.